Gold mining:the art of rhetorical discourse analysis


其他題名:The art of rhetorical discourse analysis 掘金 掘金

作者:Paul van den Hoven





ISBN:978-7-5615-5675-7 ; 7-5615-5675-6

附註:內容為英文 中文題名: 掘金 : 修辭話語分析的藝術

In this book we discuss the art of rhetorical discourse analysis. Leading in our
approach is the insight that the effectivity and the overwhelming presence of
rhetorical discourse-as the main human device to influence an audience’s perception
of its reality-is not at all surprising considering the fact that in it the same devices
are being employed that human beings use in making sense of the on-going,
continuous, endless stream of data to their senses, trying to comprehend the world.
Rhetors use these devices to guide their audiences in their perception and evaluation
of their discourse mediated ‘reality’. The big difference is that the discourse world
that a rhetor presents to his audience, compared to the continuous unmediated
stream of sensory input, is carefully formatted, designed to be effective in a
specifically designed rhetorical situation. In the rhetorical discourse, an organizing
principle is employed-we call this the narrator-trying to guide the audience to an
interpretative outcome that serves the rhetorical goals of the rhetor. In this book we
discuss what we consider-on a certain level of abstraction-the four major devices
that humans use to keep their reality manageable and that narrators therefore use to
structure the rhetorical discourse, mediating between the audience and its reality.
These four devices are: narrative, comparison, argumentation and contextual
framing. We study how the rhetorical situation is constructed (Chapters 1-3), how
the four devices work (Chapters 4-7) and how this relates to the assessment of a
rhetorical discourse (Chapter 8).